home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
mac
/
McLuhan
/
MCLUHAN.DXR
/
06903_Field_TCUM T468.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
886b
|
16 lines
and Newsweek . Quite inexplicably to themselves and without
any new effort at subscription, their circulations have more
than doubled since TV. These news magazines are preeminently
mosaic in form, offering not windows on the world like the old
picture magazines, but presenting corporate images of society
in action. Whereas the spectator of a picture magazine is
passive, the reader of a news magazine becomes much involved
in the making of meanings for the corporate image. Thus the
TV habit of involvement in mosaic image has greatly
strengthened the appeal of these news magazines, but at the
same time has diminished the appeal of the older pictorial
feature magazines.
Both book and newspaper are confessional in character,
creating the effect of inside story by their mere form,
regardless of content. As the book page yields the inside story